A year after Scott Savitz started Shoebuy.com in 1999, it seemed that every dot com company was failing fast (including one of Savitz’s favorites, Kozmo.com). But Shoebuy.com weathered the storm. And now, over ten years later, Savitz took the stage at Shop.org’s Annual Summit to share lessons that have contributed to Shoebuy’s success through the [...]
After receiving requests from our customers, we’ve released three new software enhancements, including a Facebook like button for product pages, improved soft add to cart functionality, and canonical links for enhanced SEO.
You asked and we listened. Thanks to your input via social media channels, forum and conversations with our Out of This World Support™ team, [...]
On this week’s Affiliate Thing, Lisa Picarille welcomed guest co-host Todd Farmer. Shawn Collins was off to Orlando for Affiliate Summit’s Unconference at Sea World, so Todd jumped in. Todd more than held he own as we talked about of a variety of subjects (but thankfully, not Jet’s football) and for the most part we [...]
Thousands of online retail executives had a blast last night during the networking reception and dinner at Dallas Cowboys Stadium. In addition to punt, pass and kick trials – and, yes, those who tried to kick through those famous uprights had a captive audience! – attendees were able to have their picture taken on the [...]
I visited Dell headquarters a few months ago for the Dell Customer Advisory Panel (Dell CAP Days), where a group of us were able to provide candid feedback on Dell products, as well as the brand and customer experience. Artist Sunni Brown was on hand to create a graphic summary of the discussions that day. [...]
Fact: From 2007 to 2009, there was a 50% drop in the amount of people clicking on banner ads. Fact: 75-80% of online shoppers read online customer reviews. Fact: There are more grandparents than high school students on Facebook. What does it all mean? The web as a channel is not passive as it once [...]
Looking for new ideas in the realm of social or mobile? At an Annual Summit breakout session led by Doug Mack, CEO of One Kings Lane, and Kelly Mooney, President and Chief Experience Officer of Resource Interactive, attendees were briefed on new innovations in social and mobile space, offered the chance to vote (by text) [...]
Commission Junction has announced the winners of their annual CJYou Awards, which were presented at the Commission Junction University (CJU) last week. 2010 CJYou Award Winners: Rookie of the Year, Advertiser: BodenUSA Rookie of the Year, Publisher: Natural Intelligence Advertiser of the Year: HP Home and Home Office Store Publisher of the Year: Offers.com, Published [...]
In this video, we identify 5 common mistakes when writing product descriptions. These include: focusing on features instead of benefits, using manufacturers’ copy, and failing to strike a text balance.
Greetings on the final Tuesday of September! The end of summer and beginning of a new season serves as a great reminder that the holidays are [...]
In this morning’s Shop.org Summit session about “getting social,” Kevin Krone, VP of Marketing, Sales and Distribution for Southwest Airlines, shared ten lessons the company has learned from social media. But first you may be wondering: what can an airline can teach the retail industry about social media? In this case, a lot. With over [...]
Getting a handle on a website’s search engine optimization (SEO) can be a daunting task. One way to kick-start that kind of task is to get SEO expert Stephan Spencer’s input. During yesterday’s SEO Interactive Power Session at Boot Camp, Spencer offered up his expertise. And in a packed room, retailers were eager to put [...]
The Affiliate Summit unConference, sponsored by SeaWorld, took place on Monday, September 27 at SeaWorld in Orlando, FL. The day kicked off with attendees suggesting topics they’d like to speak on during informal 20-minute sessions. We had twelve breakout sessions that focused largely on affiliate marketing, and it was fun to participate in the interactive [...]
After a day chock full of tips and tactics from social media and search experts at the Shop.org Summit Boot Camp, event attendees were ready to unwind and network a little with drinks and hors d’oeuvres on the EXPO Hall floor. The reception signaled the official kickoff for Summit ’10 and is only a glimpse [...]
What do you call a company that has no advertising budget, no experience with SEO or SEM, and no email marketing strategy? Woot! It’s no joke. The original “deal of the day” operation began as a wholesale business looking to discard a few hundred extra products the easiest and quickest way they could think of: [...]
In an engaging – and completely jam-packed – three-hour session this morning, expert Mitch Joel walked Shop.org Boot Camp attendees through a variety of ways to quickly learn what people are saying on the web. Here were some of the tools – all free – that Joel suggested leveraging: 1) Google Reader. Joel swears by [...]
Affiliate Summit is repeating the speaker selection process we began for Affiliate Summit East 2010 where folks registered for the conference have a vote on the session topics. We’ve posted the speaker proposals we’ve received and need your help. The speaker proposals have been pared down to the titles, speakers, descriptions, and classifications (experience level, [...]
There is a new podcast at GeekCast.fm for you to check out: Affiliate Juice. The first podcast, hosted by Joe Magennis and Greg Hoffman, introduced how they will be highlighting great, new affiliate programs and offering ideas on how to make them even better for affiliates. Joe and Greg have a submission process for affiliate [...]
Over 3,100 retail leaders are descending upon Dallas for the 2010 Shop.org Annual Summit, which kicks off today. Many of them will be focused on maximizing ROI from email sends, capitalizing on mobile and social media, or improving the online shopping experience. But the best companies will also be asking, “How do I protect all [...]
Q: I have been looking into affiliate marketing and online marketing pretty hard lately and i have no experience in the field but would like to get started. If you had to recommend one book or e-book to read to get you started with affiliate marketing or online marketing what would it be? i’m just [...]
Online lead generation is now responsible for 42% of sales made by companies to consumers, compared to 40% last year, according to Econsultancy’s Online Lead Generation (B2C) Report. More than 500 advertisers, agencies and publishers took part in the global survey, backed by the IAB UK and the Performance Marketing Association (PMA) in the United [...]